The Belgian Waffle Co.
It is a Quick Service Restaurant that brought Belgian Waffles to India with over 350 outlets in 100+ cities. The challenge of the rebrand was to differentiate from counterfeit brands that had popped up over the years. Similar names, colors and products led to the dilution of their audience. Hence, the client also wanted to be established as BWC to seamlessly flow into common parlance. The waffle became our muse for each touch point of the brand.
MENTOR – Karno Guhathakurata | AGENCY – Please See
