Mito
Mito is a well-being app that provides personalized biohacks to minimize the toll of daily challenges, whether it's disturbed sleep or a diet change. It tracks data on 5 pillars – Sleep, Momentum, Fuel, Emotion, and Environment, and gives actionable insights to optimize energy levels. The strategy hinged on making science less intimidating for the end-user, while maintaining the expertise and credibility of Mito. A mascot–Em was introduced as a result.
MENTOR – Pritha Thadani | AGENCY – Please See
